Mind the Gap: Driving Audiences to Action in Social Commerce’s Next Phase

While numerous social platforms are investing in their social commerce capabilities, many brands are still seeing social as solely top of funnel. During this session, you’ll learn industry stats and review case studies showing how to close the gap by driving mid-funnel actions through social experiences and content, followed by an overview of what’s next in social commerce and how your company can be prepared.

Actionable tactics you can apply after this session:

• Use social content to build emotional connection and drive action through the modern path to purchase
• Leverage features of social platforms to create seamless experiences
• Bridge the gap between top of funnel awareness to lower funnel action through community-powered commerce