Last Night a DJ Rocked Your Brand’s Social Media Strategy

Curtis Midkiff, known in Marketing circles as ""The Brand DJ"", has been responsible for creating innovative audience engagement strategies for a range of brands including: Southwest Airlines, The American Red Cross, Kroger, Weber Grills and now 23andMe.

This session is a dynamic exploration of how the principles and practices of DJs can be harnessed to elevate your social marketing strategy. We'll delve into the art of mixing and remixing content; creating a groove that resonates with your target audience; and delivering a performance that leaves a lasting impression.

Actionable tactics you can apply after this session:

• Mix and remix your content: Learn how to creatively repurpose and reinvent your content to maintain audience engagement and interest over time
• Tune in to your audience: Discover techniques for reading your audience's digital ""vibe"" and adapting your social marketing approach to match their preferences and needs
• Build a loyal fan base: Gain insights into cultivating brand loyalty and advocacy, akin to how DJs cultivate a devoted fan following through their music