Curtis Midkiff
Head of Social Engagement and Brand Marketing Partnerships
23andMe
Curtis Midkiff, a visionary leader in marketing and social engagement, brings over two decades of expertise to the realm of brand strategy and digital communication. As the Head of Social Engagement and Brand Partnerships at 23andMe, Curtis spearheads transformative strategies that blend content, community involvement, and pioneering brand partnerships.
Curtis’s illustrious career has seen him shape the social engagement landscape for prominent organizations such as The Society of Human Resource Management, Southwest Airlines, The American Red Cross, Kroger, and Weber Grills. His impactful contributions have earned him recognition as a brand strategist and culture connector.
Curtis’s insights and innovative approaches have been widely acknowledged across various media platforms, including Forbes , The Wall Street Journal, DigiDay, MSNBC News – Breaking News and News Today | Latest News , TNW | The heart of tech , and Mashable . Dubbed “The Brand DJ,” he harmonizes the art and science of social and digital engagement, akin to mixing tracks, to captivate audiences and incite measurable actions with profound business implications.
In his current role at 23andMe, Curtis Midkiff orchestrates an intricate symphony of content, community synergy, and collaborations. With a marketing style inspired by his passion for music, he orchestrates a harmonious blend that moves the crowd and orchestrates meaningful interactions. As Curtis continues to pioneer new paradigms in the industry, his impact resonates far beyond the confines of traditional marketing, leaving an indelible mark on the ever-evolving landscape of social engagement and brand innovation.
