Session Details
October 4
12:30 pm - 2:00 pm
Room 1
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Join marketing expert Lauren Teague for this condensed yet impactful masterclass and gain the knowledge and skills necessary to conduct a powerful social media audit. Elevate your social media strategy and achieve remarkable results in just 90 minutes!
Actionable tactics you can apply after this session:
Reviewing Your Workflow, Tools and Channels
- Strategically review Your Workflow, Tools and Channels, ensuring efficiency and effectiveness in your day-to-day operations
Analyzing Organic Content and Audiences
- Audit and evaluate the performance of your organic social media content efforts across active social channels within the past six months
- Leverage audience behavior and engagement metrics to inform future content strategies
Benchmarking Against Competitors
- Benchmark your organic social media performance against similar-sized companies in your industry, identifying areas of strength and opportunities for growth to stay competitive
Track What’s Trending
- Stay up-to-date with current social media trends, content types, and audience demographics, gaining insights into hashtag analysis, trending topics, and influential figures within your industry.
Identifying Quick Wins
- Apply tactical quick wins that can be implemented within 30-60 days to achieve immediate impact and boost engagement, increase brand visibility, and enhance your social media presence