Getting to Your Marketing Data in GA4

Now that you've upgraded to GA4, you’re tasked with finding all the information you used in use in Universal Analytics and identifying the right data that’ll help you make better business decisions.

In this session, you’ll learn the initial steps that must be completed to successfully take deep dives into the business insights your data offers.

Actionable tactics you can apply after this session:

• Know where to find key marketing data in GA4
• Set up and utilize helpful marketing features in GA4
• Understand GA4’s attribution models
• Create and share explorations reports
• Archive Universal Analytics data
• Identify common GA4 reporting pitfalls and learn how to avoid them