Maximizing the Modern Marketer’s Impact: A Hands-On Guide to Expanding Your Influence Throughout the Customer Journey

Optimizing your digital footprint isn't enough. The modern marketer must continue to adapt to a complex, self-guided, and non-linear customer journey to stay ahead. Your customers provide valuable feedback at every touchpoint, offering untapped opportunities to deliver exceptional brand experiences that promote growth and advocacy. These micro-experiences hold the key to your brand's success and digital marketers have the power to unlock their potential.

In this session, led by Louay Bachir, you’ll uncover the art of mastering, unleashing and harnessing consumer feedback to grow your company’s influence throughout the customer journey.

Actionable tactics you can apply after this session:

• Uncover key trends impacting your brand promise, amid shifting consumer behavior and digital evolution
• Leverage the modern end-to-end customer journey to drive growth, and gain insights that forward-thinking CMOs are using to look beyond awareness and leads
• Activate a 5-step blueprint that builds a real-time customer feedback program and impacts your brand's revenue, retention and loyalty