Building and Measuring a Strong & Credible Influencer Marketing Program: A Fireside Chat with Bette Ann Fialkov

In the contemporary realm of marketing, there's no denying that influencer marketing stands out as one of the foremost methods employed by brands to cultivate trust and resonance within their audience. Nevertheless, this approach brings along its own array of hurdles, encompassing everything from quantifying ROI to contending with market saturation, and, naturally the critical task of selecting the perfect influencer in harmony with the brand's messaging.

Bette Anne Fialkov boasts over a decade of experience collaborating with reowned brands such as Google, Lyft, and, most recently hims & hers. During this time, she has specialized in crafting and implementing effective strategies that revolve around storytelling and growth through influencer and celebrity collaborations.

Arrive ready to elevate your influencer marketing endeavors as you gain insights and tactical strategies from an authority in the field, and from someone entrenched in collaborations with major brands!

Moderated by Kera McCain, Formerly Ebony Magazine & Conde Nast