Finding the Value in Your Marketing using Data and Analytics

With marketing being such a complicated game these days, it can be incredibly difficult to determine what success is, how to find that success, and what to focus on first. In this session, we'll show how to use some simple data analysis to identify what matters to your business, understand where to look to see your successes and failures (and everything in between), and figure out what to prioritize and track to get the best marketing ROI possible.

After this session, you'll be able to:

• Maximize your marketing ROI through the use of data and analytics
• Implement simple tips to identify what business success looks like, using data
• Improve tracking for your campaigns and prioritize the right marketing tactics