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Session Details

eventOctober 5
schedule10:15 am - 10:45 am
location_on Room 3

Better than Meta? Enhance Your Performance Advertising Through Connected TV

Join us for an insightful presentation that explores the hottest digital marketing channel today: Connected TV advertising. Learn how brands can harness the power of Connected TV to drive full-funnel digital performance, powered by precision targeting, omnichannel reach, personalized content, and end-to-end attribution. You will discover how to create a strategic Connected TV media plan to enhance your upcoming holiday campaign.

Actionable tactics you can apply after this session:

  • Showcase the value of Connected TV and why it’s the hottest digital channel today
  • Drive full-funnel performance via Connected TV
  • Target precisely and use data to drive full-funnel performance
  • Assess what an impactful Connected TV media plan looks like