Session Details
October 5
10:15 am - 10:45 am
Room 3
Better than Meta? Enhance Your Performance Advertising Through Connected TV
Join us for an insightful presentation that explores the hottest digital marketing channel today: Connected TV advertising. Learn how brands can harness the power of Connected TV to drive full-funnel digital performance, powered by precision targeting, omnichannel reach, personalized content, and end-to-end attribution. You will discover how to create a strategic Connected TV media plan to enhance your upcoming holiday campaign.
Actionable tactics you can apply after this session:
- Showcase the value of Connected TV and why it’s the hottest digital channel today
- Drive full-funnel performance via Connected TV
- Target precisely and use data to drive full-funnel performance
- Assess what an impactful Connected TV media plan looks like