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Agenda

Day 1
Tuesday, September 19

9 AM

  9:00 am – 9:15 am
Emcee Opening Kickoff
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be
Feature Speaker
Dr. Marcus Collins, University of Michigan

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Email Strategy Framework: A Repeatable Formula for High-Impact Campaigns
45-minute Breakout
Emily McGuire, Close
  10:45 am – 11:30 am
  Room 2
The Batman Guide to Internal Linking: Expert Tips for Content Authority, Visibility, and SEO Success
SEO
45-minute Breakout
Grant Simmons, Simmonet Marketing, LLC
  10:45 am – 11:30 am
  Room 3
Get to the Point! 5 Tips to Change your Storytelling for Good
45-minute Breakout
Eric Thomas, SAGA MKTG

11 AM

  11:30 am – 12:30 pm

Lunch Break | Networking Meet-Up: Industry Based Discussions

12 PM

  12:30 pm – 2:00 pm
  Room 1
Generate More Content and Do Less Work to Achieve Optimal Paid & Organic Media Outcomes
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  12:30 pm – 2:00 pm
  Room 2
Content, Conversion, and Credibility for Your 2023 SEO Strategy
SEO
Masterclass
Matthew Capala, Alphametic
  12:30 pm – 1:15 pm
  Room 3
Harness the Power of UX to Elevate Your Marketing and Drive Results
Lead Gen
45-minute Breakout
Nicole Ramirez, Forbes

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break

  1:30 pm – 2:00 pm
  Room 3
Make Your Data Talk: Using Data Visualization to Tell Persuasive and Meaningful Stories
Data & Analytics
30-minute Breakout
Alan K’necht, Knechtology Inc.

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break

  2:15 pm – 3:45 pm
  Room 1
Evaluate Paid Content Amplification on LinkedIn, Google and Facebook and Select the Right, Effective Approach for Your Brand
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  2:15 pm – 3:45 pm
  Room 2
Tech Tools, Backlinks, and Measurement for Your 2023 SEO Strategy
SEO
Masterclass
Matthew Capala, Alphametic
  2:15 pm – 3:00 pm
  Room 3
How To Beat The AI and Algorithm Curve With Creative Marketing
Branding
45-minute Breakout
Trends & Big Ideas
Paxton Gray, 97th Floor

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 3:45 pm
  Room 3
Story + Strategy: How to Make Customers Believe in Your Product
Content
30-minute Breakout
Nnamdi Oghedo, Pinterest
  3:45 pm – 4:00 pm

15-minute Passing Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
How to use LinkedIn to Build an Outbound Sales Pipeline
45-minute Breakout
Kent Lewis, pdxMindShare
  4:00 pm – 4:45 pm
  Room 2
Funny You Should Post That: Unleash Your Inner Comedian Online
45-minute Breakout
Michael Albanese, Comedian, Writer & Producer
  4:00 pm – 4:45 pm
  Room 3
DIY Social Video Marketing Unleashed: Craft, Capture, Convert
45-minute Breakout
Desiree Martinez, All-In-One Social Media
  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Wednesday, September 20

9 AM

  9:00 am – 10:00 am
Thinking Like a Futurist
Feature Speaker
Jennifer Brace, Ford

10 AM

  10:00 am – 10:15 am

15-minute Passing Break

  10:15 am – 10:45 am
  Room 1
Prove It! Unleashing the Power of Analytics to Showcase the Value of Your Digital Marketing Efforts
Data & Analytics
30-minute Breakout
Mike L’Hommedieu, US Foods
  10:15 am – 10:45 am
  Room 2
Unlocking Email Marketing Success: Strategies for Brand Engagement and Metrics
30-minute Breakout
Shannon Copperman, Detroit Institute of Arts
  10:15 am – 10:45 am
  Room 3
Driving Growth Through Experiences: The Power of Live Events and Experiential Marketing
Lead Gen
30-minute Breakout
Trends & Big Ideas
Huong Nguyen, Shiloh Events
  10:45 am – 11:00 am

15-minute Passing Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Making Google Analytics 4 Part of the Team
Data & Analytics
Masterclass
Colleen Harris, Ansira
  11:00 am – 12:30 pm
  Room 2
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  11:00 am – 11:45 am
  Room 3
SEO for Revenue: Grow Your Business, Not Just Your Rankings
SEO
45-minute Breakout
Dale Bertrand, Fire&Spark
  11:45 am – 12:00 pm

15-minute Passing Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Engaging Customers in the Web3 Generation: New Approaches for Existing and Emerging Channels
Content
30-minute Breakout
Ben Plomion, Dibbs
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
Using GA4 to Show the Value of Digital Marketing
Data & Analytics
Masterclass
Colleen Harris, Ansira
  1:30 pm – 3:00 pm
  Room 2
Amplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of Content
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  1:30 pm – 2:15 pm
  Room 3
25 SEO Tools and Techniques to Turbocharge Your Marketing and Revenue
SEO
45-minute Breakout
Trends & Big Ideas
Kent Lewis, pdxMindShare

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break

  2:30 pm – 3:00 pm
  Room 3
Top 3 Paths for Successful Social Storytelling
30-minute Breakout
Kimberly Stricker, Social Motto

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1
How To Write Content that Ranks
Content
45-minute Breakout
Hannah McNaughton, Metric Marketing
  3:15 pm – 4:00 pm
  Room 2
Solving the Purpose-Driven Brand Partnership Puzzle for Impactful Marketing
45-minute Breakout
Cory Doucette, The Growth Shark
  3:15 pm – 4:00 pm
  Room 3
Keyword Research-Driven SEO that Wins Throughout the Buying Funnel
Lead Gen
45-minute Breakout
Connor Bonam, On Par Digital