Evaluate Paid Content Amplification on LinkedIn, Google and Facebook and Select the Right, Effective Approach for Your Brand

We all know we have to make sure content reaches the right users, but how do we measure its effectiveness? In an era of long sales cycles, reduced attribution and slimmer targeting options, the effect of paying to promote your content can feel more vague than ever.

In this session, we will cover the three big platforms for content distribution and how to achieve success in paying to promote your content there.

After this session, you’ll be able to:

• Assess the pros and cons of paid content campaigns on LinkedIn, Facebook and Google
• Test efficiently and effectively on LinkedIn, Facebook and Google to determine the right paid content approach
• Strategically evaluate paid content in your overall marketing outcomes during long sales cycle environments