Using GA4 to Show the Value of Digital Marketing

So you have Google Analytics 4 set up. Now what are you doing with it? Are you taking full advantage of the attribution reporting, audience building and more? This deep dive, using GA4 to show value, will be the playbook for how to take the data out of Google Analytics and use it to show the influence of your digital strategy.

After this session, you'll be able to:

• Find out how to build custom reports and explorations in GA4
• See how to configure custom dimensions and when to use them
• Know the questions to ask as you organize your website experience events and conversions
• See how all this data transfers into Looker Studio