25 SEO Tools and Techniques to Turbocharge Your Marketing and Revenue

While search marketing (especially search engine optimization) can be highly cost-effective, how do you know if you've maximized your potential and investment in SEO? This session will walk through 25 free and low-cost tools including ChatGPT, Google Suite, and platforms like Moz, Semrush and SpyFu. Kent will share tips and tricks to maximize the performance of your website, tools, internal team, and external partners. Topics will include the latest strategies (ranging from E-E-A-T, voice search and schema markup) to building domain authority via online PR efforts.

Actionable tactics you can apply after this session:

• Leverage free and low-cost tools to audit your current online presence and where to focus future SEO efforts
• Optimize the latest media formats, including vertical video, podcasting and webcasting assets in your search marketing
• Understand how the SEO fundamentals have changed (ChatGPT), and how they've stayed the same (The 3 C's) to help maximize your marketing results and revenue