Engaging Customers in the Web3 Generation: New Approaches for Existing and Emerging Channels

One thing has remained consistent in marketing despite decades of new channels and change: companies that engage with customers in an authentic and genuine way are more likely to win. In this session, Ben will share how brands & creatives can experiment with NFTs and other immersive experiences to evolve alongside the next generation of consumers. This includes new approaches for existing channels like content, social media, and live streaming, as well as newer, unique Web3-enabled approaches.

Actionable tactics you can apply after this session:

• Create personalized experiences that result in meaningful connections with your target market
• Embrace experimentation and innovation in marketing, especially when implementing Web3-enabled strategies
• Leverage NFTs and other immersive experiences to cater to the next generation of consumers