Making Google Analytics 4 Part of the Team

No matter how hard we try to ignore it, July 1st is happening and Google is going to stop supporting Universal Analytics. This deep dive, making Google Analytics 4 part of the team, is the session to attend for anyone needing to get your GA4 house in order.

After this session, you'll be able to:

• See the differences between Universal and GA4 reporting and interfaces
• Understand the change from pageviews to event based reporting
• Know the questions to ask as you organize your website experience events and conversion