How to use LinkedIn to Build an Outbound Sales Pipeline

With inflation, global unrest, and general market uncertainty, marketers must shore up their roles and organizations by driving qualified sales leads. One challenge for many marketers is developing an effective outbound sales program on LinkedIn. Anvil/Deksia CMO, Kent Lewis, felt outbound sales on LinkedIn was akin to Boiler Room tactics and avoided reaching out to contacts via the social platform. That all changed 3 years ago when a business development coach provided a bit of encouragement and guidance to develop a LinkedIn outbound sales strategy, which quickly led to closing the largest client in the agency’s history. Based on that experience (and sending 900 custom emails over a 2-week period), Kent learned a great deal about effective LinkedIn outbound sales strategies and will be sharing his lessons and best practices in this session. If you are responsible for generating MQLs and SQLs via LinkedIn, this session is for you.

After this session, you'll be able to:

• Understand the power of using LinkedIn to drive qualified sales leads
• Apply proven best practices to generate MQLs and SQLs via LinkedIn
• Create an outbound sales strategy that works