Agenda

Day 1
Wednesday, August 16

9 AM

  9:00 am – 9:15 am
Emcee Opening Kickoff
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
Welcome to the Jungle: Building Community to Survive and Thrive
Feature Speaker
Kate Winick, Peloton

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Commerce and Creative on TikTok: Mastering the New Era of Online Shopping
45-minute Breakout
Greg Weingarden, TikTok
  10:45 am – 11:30 am
  Room 2
The World's Greatest SEO Audit: Transformative Strategies to Futureproof your Success
SEO
45-minute Breakout
Matthew Capala, Alphametic
  10:45 am – 11:30 am
  Room 3
Showcasing the Impact of Digital Innovation Across Brand, Culture, and Clients
45-minute Breakout
Tony Boun, Nerdery

11 AM

  11:30 am – 12:30 pm

Lunch Break – Day 1

  11:30 am – 12:30 pm
  Room 4
Networking Meet-Up: Industry Based Discussions
RSVP Required
Professional Network Growth
Digital Summit,

12 PM

  12:30 pm – 2:00 pm
  Room 1
Generate More Content and Do Less Work to Achieve Optimal Paid & Organic Media Outcomes
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  12:30 pm – 2:00 pm
  Room 2
The Seven Critical Elements to Build a Brand Strategy NOW
Branding
Masterclass
Nick Westergaard, Brand Driven Digital
  12:30 pm – 1:15 pm
  Room 3
Navigating Google Analytics 4 to Keep Your Reporting on Track
Data & Analytics
45-minute Breakout
Eric Carlson, Brandography

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break – Day 1, 01

  1:30 pm – 2:00 pm
  Room 4
Cut the BS: Scalable B2B Influencer Marketing Strategies That Drive Results
30-minute Breakout
Ashley Zeckman, Onalytica

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break – Day 1, 02

  2:15 pm – 3:45 pm
  Room 1
Evaluate Paid Content Amplification on LinkedIn, Google and Facebook and Select the Right, Effective Approach for Your Brand
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  2:15 pm – 3:45 pm
  Room 2
Capturing Attention through Standout Brand Storytelling
Branding
Masterclass
Nick Westergaard, Brand Driven Digital
  2:15 pm – 3:00 pm
  Room 3
Screaming into the Abyss: 7 Switches to Flip if Your Brand Isn't Converting
45-minute Breakout
Shelby Mathews, Native Digital

3 PM

  3:00 pm – 3:15 pm

15-minute Passing Break – Day 1, 03

  3:15 pm – 3:45 pm
  Room 3
Standout Social Storytelling that Builds Loyal Fans and Followers
30-minute Breakout
Tulani André, Amazon Prime Video
  3:45 pm – 4:00 pm

15-minute Passing Break – Day 1, 04

4 PM

  4:00 pm – 4:45 pm
  Room 1
UX of AI: How to Leverage AI to Create Industry-Leading Customer Experiences
Lead Gen
45-minute Breakout
McLean Donnelly, University of Minnesota
  4:00 pm – 4:45 pm
  Room 2
25 SEO Tools and Techniques to Turbocharge Your Marketing and Revenue
SEO
45-minute Breakout
Trends & Big Ideas
Kent Lewis, pdxMindShare
  4:00 pm – 4:45 pm
  Room 3
Program Social Content Across Channels to Advance the Customer Journey and Drive More Revenue
Content
45-minute Breakout
Patty Radford Henderson, Annum
  4:00 pm – 4:45 pm
  Room 4
Group Mentoring
Group Mentoring
Professional Network Growth
Tulani André, Amazon Prime Video
Paige McCrensky, Getty Images
  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Thursday, August 17

9 AM

  9:00 am – 10:00 am
Forming Meaningful Connections with Nostalgia and Humor: A Fireside Chat with TikTok Creator Rod Thill
Feature Speaker
Rod Thill, @rod TikTok & WorkDaze

10 AM

  10:00 am – 10:15 am

15-minute Passing Break – Day 2, 01

  10:15 am – 10:45 am
  Room 1
Building a Video Strategy that Gets a Bigger ROI
Content
30-minute Breakout
Lynn Melling, 515-Productions
  10:15 am – 10:45 am
  Room 2
How to Optimize Your Effort and Impact with Data Visualizations
30-minute Breakout
Jonathan Michelin, Shopify
  10:15 am – 10:45 am
  Room 3
Beyond The Visuals: How to Build Your Brand from the Inside Out
Branding
30-minute Breakout
Trends & Big Ideas
Donnie Belcher, Minneapolis Public Schools
  10:45 am – 11:00 am

15-minute Passing Break – Day 2, 02

11 AM

  11:00 am – 12:30 pm
  Room 1
SEO Fundamentals That Make a Big Impact
SEO
Masterclass
Hannah McNaughton, Metric Marketing
  11:00 am – 12:30 pm
  Room 2
Cracking the Code of YouTube: Search & Content Strategies for Business Success
Masterclass
Desiree Martinez, All-In-One Social Media
  11:00 am – 11:45 am
  Room 3
AI Content Tools: What You Need to Know Before You Dive In
Content
45-minute Breakout
Trends & Big Ideas
Cari O’Brien, Custom Content Solutions LLC
  11:45 am – 12:00 pm

15-minute Passing Break – Day 2, 03

12 PM

  12:00 pm – 12:30 pm
  Room 3
Breakthrough Branding: How to Stand Out in the Crowd and Drive Brand Buzz
Branding
30-minute Breakout
Kelly Poquiz Burke, Avocados from Mexico
  12:30 pm – 1:30 pm

Lunch Break – Day 2

1 PM

  1:30 pm – 3:00 pm
  Room 1
A Technical SEO Playbook for Non-Technical Marketers
SEO
Masterclass
Hannah McNaughton, Metric Marketing
  1:30 pm – 3:00 pm
  Room 2
Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions
Masterclass
Desiree Martinez, All-In-One Social Media
  1:30 pm – 2:15 pm
  Room 3
Leverage Email Automation to Boost Your Sales Team’s Closing Success
45-minute Breakout
Kevin Snow, Time On Target

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break – Day 2, 04

  2:30 pm – 3:00 pm
  Room 3
Harnessing the Power Within: The Impact of Employee Storytelling and Social Advocacy
30-minute Breakout
Cheyenne Allgood, Southwest Airlines

3 PM

  3:00 pm – 3:15 pm

15-minute Passing Break – Day 2, 05

  3:15 pm – 4:00 pm
  Room 1
Take Care of Yourself to Take Care of Your Business: Using Instinct, Mindset, and Grit to Create Positive Change for Your Brand and Clients
30-minute Breakout
Rachael Amarante, Rachael Amarante
  3:15 pm – 4:00 pm
  Room 2
10 Things You Need to Know Before Doing a Website Redesign
Content
45-minute Breakout
Liz Andert, H.B. Fuller
  3:15 pm – 4:00 pm
  Room 3
Hacking the Fruit Roll-Ups Ice Cream Hack: An Approach to Nimble Social Strategies and Capitalizing on Viral Trends
45-minute Breakout
Taylor Lovaas, The Social Lights
Ashley Berset, General Mills

4 PM

  4:00 pm – 4:15 pm

15-minute Passing Break – Day 2, 06

  4:00 pm – 5:00 pm
The Realness Factor: Delivering Authentic, Honest Visual Storytelling in Today's Digital Age
Closing Session
Paige McCrensky, Getty Images
Cari O’Brien, Custom Content Solutions LLC