Welcome to the Jungle: Building Community to Survive and Thrive

Lots of brands say they thrive because of their strong community of fans–but what separates a strong community from a weak one? And is it worth your team’s time and effort to try to turn a customer base into a community in the first place? It’s a jungle out there, and many first-time community efforts feel like you’ve been dropped into a game of Jumanji without so much as a can of bug spray. Think of this interactive session as your base camp: a place from which to think through the fundamentals, pitfalls, and structure of a successful community-building program.

After this session, you'll be able to:

• Assess your organization’s readiness to implement community initiatives
• Plan and measure a successful community program
• Advocate for community-focused work with key examples