Navigating Google Analytics 4 to Keep Your Reporting on Track

Google Analytics 4 is different in a lot of ways. Where are the KPIs you’re used to using? How can you use the information you’ve already collected to compare in the future? There are lots of questions that you might have and this session will help navigate this changing platform and keep your reporting on track.

Actionable tactics you can apply after this session:

• Successfully migrate from Universal Analytics to GA4
• Understand what exactly has changed and what is the same
• Recreate your Universal Analytics info in GA4