Beyond The Visuals: How to Build Your Brand from the Inside Out

Enduring brands have mastered the art of capturing hearts and minds. From the local to the global, the brands that we love are the ones that move us. This session will explore tactics that help you renew and reimagine your brand through internal communications.

Actionable tactics you can apply after this session:

• Operationalize your brand’s mission, vision and values
• Build key elements of your organization’s internal communications plan
• Audit your content through the hearts & minds filter