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Agenda

Day 1
Tuesday, June 27

9 AM

  9:15 am – 10:15 am
Furthering an Accessible Marketing Industry: Fireside Chat with Dionna Dorsey, Co-Founder of the Creative Ladder
Feature Speaker
Dionna Dorsey, The Creative Ladder
Thea Neal, Coinbase

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:30 am
  Room 1
Cutting Through the Clutter: How to Make Your Email Stand Out in the Inbox
45-minute Breakout
Tyler Cordel, Hallmark Cards
  10:45 am – 11:30 am
  Room 2
Data Driven SEO and Content Strategy to Reduce Customer Acquisition Costs
SEO
45-minute Breakout
Arron Goodin, AdLift
  10:45 am – 11:30 am
  Room 3
How to Design an Office that Supports Creativity, Fosters Collaboration, and Inspires Innovation
45-minute Breakout
Matt Ingwalson, Heinrich

11 AM

  11:30 am – 12:30 pm

Lunch Break – Day 1

12 PM

  12:30 pm – 2:00 pm
  Room 1
Resist the Tyranny of the Persona: Create Audience Pofiles that Make You a More Effective Marketer
Branding
Masterclass
Dr. Leigh George, Freedom
  12:30 pm – 2:00 pm
  Room 2
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  12:30 pm – 1:15 pm
  Room 3
Your Guide to Empowering Marketing to Shape the Sales Journey
Lead Gen
45-minute Breakout
Heidi Cerenzia, Conversica
  12:30 pm – 1:15 pm
  Room 4
Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends – Day 1
Topic-Driven Discussion
RSVP Required
Professional Network Growth
Tyler Cordel, Hallmark Cards
Arron Goodin, AdLift
Dave Rohrer, NorthSide Metrics

1 PM

  1:15 pm – 1:30 pm

15-minute Passing Break – Day 1, 01

  1:30 pm – 2:00 pm
  Room 3
Advanced SEO: How To Take Your Page Optimizations To The Next Level
SEO
30-minute Breakout
Chris Long, Go Fish Digital

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break – Day 1, 02

  2:15 pm – 3:45 pm
  Room 1
From Bland to Brand: Craft Messaging Worth Paying Attention To
Branding
Masterclass
Dr. Leigh George, Freedom
  2:15 pm – 3:45 pm
  Room 2
Amplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of Content
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  2:15 pm – 3:00 pm
  Room 3
Drive More Traffic with Free Data from Search Engine Webmaster Tools
Data & Analytics
45-minute Breakout
Trends & Big Ideas
Dave Rohrer, NorthSide Metrics
  2:15 pm – 3:00 pm
  Room 4
Networking Meet Up: Group Discussions with Marketers in the Same Industry (B2B, Healthcare, Finance, etc.)
RSVP Required
Professional Network Growth
Digital Summit,

3 PM

  3:00 pm – 3:15 pm
  Room 3

15-minute Passing Break – Day 1, 03

  3:15 pm – 3:45 pm
  Room 3
AI Content Tools: What You Need to Know Before You Dive In
Content
30-minute Breakout
Trends & Big Ideas
Cari O’Brien, Custom Content Solutions LLC
  3:45 pm – 4:00 pm

15-minute Passing Break – Day 1, 04

4 PM

  4:00 pm – 4:45 pm
  Room 1
Lessons from the Travel Marketing Funnel: Making an Impact in Competitive Industries
Lead Gen
30-minute Breakout
Daniel Wiener, KAYAK/OpenTable
  4:00 pm – 4:45 pm
  Room 2
Persona Non Grata: Breathe Life into Unused Personas to Create Groundbreaking Marketing Campaigns
Branding
45-minute Breakout
Trends & Big Ideas
Paxton Gray, 97th Floor
  4:00 pm – 4:45 pm
  Room 3
Reach a Wider Audience by Creating Accessible Social Media Posts
45-minute Breakout
Michaela Lederman, Aten Design Group
  4:00 pm – 4:45 pm
  Room 4
Group Mentoring
Group Mentoring
RSVP Required
Professional Network Growth
Will Cady, Reddit
  4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Wednesday, June 28

9 AM

  9:00 am – 10:00 am
Where Does Creativity Come From? How to Boost Your Innovative Thinking
Feature Speaker
Will Cady, Reddit

10 AM

  10:00 am – 10:15 am

15-minute Passing Break – Day 2, 01

  10:15 am – 10:45 am
  Room 1
Freddy Krueger's Guide to Scary Good Reporting
SEO
30-minute Breakout
Greg Gifford, SearchLab
  10:15 am – 10:45 am
  Room 2
Cutting Through the Noise: Growing Your B2B Podcast Brand
Branding
30-minute Breakout
Jeremiah Barba, Workday
  10:15 am – 10:45 am
  Room 3
The Value of Featured Snippets and How to Achieve Them
SEO
30-minute Breakout
Trends & Big Ideas
Niki Mosier, AgentSync
  10:15 am – 10:45 am
  Room 4
Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends – Day 2
Topic-Driven Discussion
RSVP Required
Professional Network Growth
Cari O’Brien, Custom Content Solutions LLC
  10:45 am – 11:00 am

15-minute Passing Break – Day 2, 02

11 AM

  11:00 am – 12:30 pm
  Room 1
Rank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link Building
SEO
Masterclass
Greg Gifford, SearchLab
  11:00 am – 12:30 pm
  Room 2
Generate More Content and Do Less Work to Achieve Optimal Paid & Organic Media Outcomes
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  11:00 am – 11:45 am
  Room 3
Apply Intent-Based Thinking and Target Better B2B Leads
45-minute Breakout
Judd Mercer, Elevated Third / Pantheon
  11:45 am – 12:00 pm

15-minute Passing Break – Day 2, 03

12 PM

  12:00 pm – 12:30 pm
  Room 3
Unleashing the Hero Within: A Journey to Creating Marketing Stories That Convert
Lead Gen
30-minute Breakout
Kabrina Budwell, Kabrina Budwell Consulting
  12:30 pm – 1:30 pm

Lunch Break – Day 2

1 PM

  1:30 pm – 3:00 pm
  Room 1
Dominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer Reviews
SEO
Masterclass
Greg Gifford, SearchLab
  1:30 pm – 3:00 pm
  Room 2
Evaluate Paid Content Ampflication on LinkedIn, Google and Facebook and Select the Right, Effective Approach for Your Brand
Content
Masterclass
Susan Wenograd, SmartSpark LLC
  1:30 pm – 2:15 pm
  Room 3
Indispensable Automated Journeys & Test Strategies for Maximizing eCommerce Revenue
45-minute Breakout
Karen Talavera, Synchronicity Marketing

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break – Day 2, 04

  2:30 pm – 3:00 pm
  Room 3
When, Where, and How to Use AI for Better Content Creation
Content
30-minute Breakout
Ryan Sargent, Verblio

3 PM

  3:00 pm – 3:15 pm

15-minute Passing Break – Day 2, 05

  3:15 pm – 4:00 pm
  Room 1
SEO Evangelism: How to Build Consensus Around Your SEO Strategy
SEO
45-minute Breakout
Christina Clark, HubSpot
  3:15 pm – 4:00 pm
  Room 2
Leveling Up Your Online Game: Mastering Employee Advocacy & Leadership Influence to Boost Your Brand’s Credibility, Visibility and ROI
45-minute Breakout
Kayla Sandvig, PCL Construction
  3:15 pm – 4:00 pm
  Room 3
What Brands Can Learn from eCommerce in China, the World’s Largest Consumer Market
Lead Gen
45-minute Breakout
Trends & Big Ideas
Sharon Gai, Pattern

4 PM

  4:00 pm – 5:00 pm
Motivating Lessons from the Public Sector: How the City of Denver Tackles Digital Transformation
Feature Speaker
Jenny Schiavone, City and County of Denver