Heidi Cerenzia
VP of Growth Marketing
Conversica
With more than 22 years of experience, Heidi has developed a data-driven approach for growth/demand generation strategies. Her experience spans the entire growth marketing functions, including: integrated campaigns, digital, ABM, field & virtual events, customer & partner marketing, sales/business development and marketing operations.
She has held positions at AlienVault (acquired by AT&T), HP Enterprise Security, Wrike (acquired by Citrix), and Optimizely, among other organizations.
Heidi loves to cook and stay active. She frequents her Peloton and really enjoys traveling and hiking with her fiancée, Jamie, and their two dogs, Rocky and Cubbie.