The Value of Featured Snippets and How to Achieve Them

Featured snippets can be a big value driver for a website, and achieving them is a lot easier than people think. In this session, we'll discuss what value featured snippets bring, how to build out a strategy for gaining them, and some tips and tricks for winning the featured snippet game.

After this session, you'll be able to:

• Better understand what featured snippets are and why they are valuable
• Build out a sustainable featured snippet strategy
• Implement actionable items today to begin winning the featured snippet game

Who should attend: This session is for anyone who wants to get even more search value out of the content they are creating through featured snippets.

Why you should attend: You'll walk away with a better understanding of the value of featured snippets, as well as the building blocks for creating your own featured snippet strategy.