Your Guide to Empowering Marketing to Shape the Sales Journey

Marketing is charged with creating demand and generating a large number of high-quality leads for the top of your pipeline’s funnel. However, not all marketing qualified leads (MQLs) are created equal, and misaligned handoffs to sales can lead to frustration and missed opportunities.

Join Heidi Cerenzia, VP of Growth Marketing at Converica, as she shares how you can take ownership of your lead lifecycle and empower the growth marketing team to control the destiny of their MQLs.

Actionable tactics you can apply after this session:

• Analyze current lead follow-up strategy and identify where work can be redistributed
• Drive efficiency in your lead lifecycle
• Gain visibility and confidence in the lead follow-up process