What Brands Can Learn from eCommerce in China, the World’s Largest Consumer Market

1 in 2 retail transactions in China is done online, making the Chinese ecommerce market the most advanced in the world. Naturally, local platforms such as Tmall, JD and now Tik Tok are changing the way consumers interact with brands online. Evolving from a sales channel to a marketing channel, and now to an entertainment channel, these ecommerce platforms have evolved how brands are discovering their consumers online. This session will dive into some of the most recent trends to emerge from ecommerce in China, and what you can learn from them.

After this session, you'll be able to:

• Have a deeper understanding of the innovations coming out of Chinese technology companies and the impact they are having on the global market
• Apply new frameworks to think about innovation
• Analyze and evaluate the strategies and business models of Chinese companies succeeding in ecommerce and apply them to any brand around the world

Who should attend: This session is ideal for Directors of Ecommerce, Chief Digital Officers, VPs of Digital, and Omnichannel Directors.

Why you should attend: By attending this session, you'll learn about the next innovation frontier in ecommerce and open your brand to the world's largest consumer market.