Apply Intent-Based Thinking and Target Better B2B Leads

This session will share how B2B marketers can take advantage of intent-based ABM strategies and go beyond basic display advertising. By understanding how ABM platforms build account context using keywords and activity signals, you’ll uncover how you can use intent to not only serve the right ads, but also help time outreach, plan messaging, and empower website personalization.

Actionable tactics you can apply after this session:

• Take advantage of intent data before a target account ever sees an ad
• Leverage intent data for daily outreach
• Use segments to power the B2B buyer journey