Advanced SEO: How To Take Your Page Optimizations To The Next Level

Take your on-page optimizations to the next level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as IBM's Natural Language Understanding to find semantic entities of competitor pages; how Google's EAT guidelines apply to content; and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.

After this session, you'll be able to:

• Utilize entity optimization for your on-page optimizations
• Understand how you can improve your content's expertise and trustworthiness
• Implement freshness improvements to your site's content
• Test different on-page optimizations to see which ones are the most impactful

Who should attend: This session is for experienced digital marketers who want to go beyond the basics of on-page optimizations.

Why you should attend: You'll walk away with advanced tactics for utilizing tools and taking steps to take your page optimization to the next level.