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Agenda

Day 1
Wednesday, March 29

9 AM

  9:00 am – 9:15 am
Opening Kickoff from Emcee
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
The New Marketing Mindset: Marketing to the Customer of the Future, Today
Opening Session
Professional Network Growth
Brian Solis, Best-Selling Author, Digital Anthropologist, Futurist

10 AM

  10:15 am – 10:45 am

30-minute Networking Break

  10:45 am – 11:45 am
Mastering the Marketing Mindset to Reach Gen Z
Keynote
Sarah Weise, Bixa

11 AM

  11:45 am – 1:00 pm

Lunch Break – Day 1

1 PM

  1:00 pm – 1:45 pm
  Room 1
The Power Behind Scarcity (It's Much Deeper Than You Realize)
Lead Gen
45-minute Breakout
Mindy Weinstein, Market Mindshift
  1:00 pm – 1:45 pm
  Room 3
Create High-Converting Landing Pages: The Rise of Personalization, AI, and Video in 2023
Lead Gen
45-minute Breakout
Michele Barnes, Instapage
  1:00 pm – 1:45 pm
  Room 4
Podcasting for Business: How Podcasting Can Scale Marketing Content and Drive Brand Awareness
Content
45-minute Breakout
A. Lee Judge, Content Monsta
  1:45 pm – 2:00 pm

15-minute Passing Break – Day 1, 01

2 PM

  2:00 pm – 3:30 pm
  Room 1
Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Branding
Masterclass Deep Dive
Kate DiLeo, The Brand Trifecta
  2:00 pm – 3:30 pm
  Room 2
From Casual Fling to Long-Term Love: Four Social Content Pillars for Building Authentic Relationships with Your Post-Pandemic Audience
Masterclass Deep Dive
Practical Marketing Education
Valerie Morrow, Dairy Farmers of America
  2:00 pm – 2:45 pm
  Room 3
Industry Meet-up
45-minute Breakout
Professional Network Growth
Digital Summit,
  2:00 pm – 2:45 pm
  Room 4
Key Insights into How Top Brands Exploit What’s Next in Composable MarTech
45-minute Breakout
Karim Marucchi, Crowd Favorite
James Rutherford, Pantheon
  2:45 pm – 3:00 pm

15-minute Passing Break – Day 1, 02

3 PM

  3:00 pm – 3:30 pm
  Room 3
Modern Brands for a Modern World: How to Be Inclusive Without Being Offensive in the 21st Century
Branding
30-minute Breakout
Karen Loomis, No Moss Brands
  3:00 pm – 3:30 pm
  Room 4
Create High-Converting, Irresistible Emails
30-minute Breakout
Linda Melone, The Copy Worx
  3:30 pm – 3:45 pm

15-minute Passing Break – Day 1, 03

  3:45 pm – 5:15 pm
  Room 1
Build a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement
Branding
Masterclass Deep Dive
Kate DiLeo, The Brand Trifecta
  3:45 pm – 5:15 pm
  Room 2
Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization
Masterclass Deep Dive
Valerie Morrow, Dairy Farmers of America
  3:45 pm – 4:30 pm
  Room 3
Utilizing The Power of AI to Defend Your Marketing Budget
Data & Analytics
45-minute Breakout
Matt Hertig, ChannelMix
  3:45 pm – 4:30 pm
  Room 4
Embrace Your Aspirations & Fail Forward
Branding
45-minute Breakout
Jacob Brown, PurposePoint

4 PM

  4:30 pm – 4:45 pm

15-minute Passing Break – Day 1, 04

  4:45 pm – 5:15 pm
  Room 3
AI: Is it Helping or Hurting Paid Media?
Lead Gen
30-minute Breakout
Trends & Big Ideas
Rachel Macadam, Axle Eight
  4:45 pm – 5:15 pm
  Room 4
Unlocking The Marketing Data Strategy – Practical Implementation Techniques
Data & Analytics
30-minute Breakout
Pranav Patil, Nextdoor

5 PM

  5:15 pm – 6:15 pm

Networking Happy Hour

Day 2
Thursday, March 30

9 AM

  9:00 am – 10:00 am
Have Bigger, Better Ideas: How To Foster Creative Thinking In Yourself and Your Team
Keynote
Kate Winick, Peloton

10 AM

  10:00 am – 10:15 am

15-minute Passing Break – Day 2, 01

  10:15 am – 10:45 am
  Room 1
How to Leverage Data to Enhance Your Customer Journey
Lead Gen
30-minute Breakout
Sarah Prokopchak, initiate-it
  10:15 am – 10:45 am
  Room 2
AI Content: The Good, The Bad & What to Do About It All
Content
30-minute Breakout
Trends & Big Ideas
Cari O’Brien, Custom Content Solutions LLC
  10:15 am – 10:45 am
  Room 3
Outworking Innovation: Walking the Tight Rope of Creativity and Analysis
Data & Analytics
30-minute Breakout
Jenny Lynne, Jenny Lynne, LLC
  10:15 am – 10:45 am
  Room 4
Rebranding: Going Beyond Relevant to Irresistible
Branding
30-minute Breakout
Cynthia Round, Independent Advisor
  10:45 am – 11:00 am

15-minute Passing Break – Day 2, 02

11 AM

  11:00 am – 12:30 pm
  Room 1
Preparing your SEO and Performance for 2023 and Beyond
SEO
Masterclass Deep Dive
Taylor Kurtz, Crush the Rankings
  11:00 am – 12:30 pm
  Room 2
Making Google Analytics 4 Part of the Team
Data & Analytics
Masterclass Deep Dive
Colleen Harris, Ansira
  11:00 am – 12:30 pm
  Room 3
Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends
Unconference
Professional Network Growth
Jessica Best, BetterAve
Park Howell, The Business of Story
Prashant Puri, AdLift
Stephanie Ramirez, Steph Ramirez Consulting
Anna Tutckaia, Manychat
  11:00 am – 11:45 am
  Room 4
Today's AI Solutions for Email Marketing
45-minute Breakout
Arvell Craig, Design That Speaks
  11:45 am – 12:00 pm
  Room 4

15-minute Passing Break – Day 2, 03

12 PM

  12:00 pm – 12:30 pm
  Room 4
What it Takes to Be a True Social Pro: Expert Insights from the Industry's Best
30-minute Breakout
Trends & Big Ideas
Anna Hrach, Convince & Convert
  12:30 pm – 1:30 pm

Lunch Break – Day 2

1 PM

  1:30 pm – 3:00 pm
  Room 1
Know your Audience and Create a Content Strategy to Attract Your Ideal Customer
SEO
Masterclass Deep Dive
Taylor Kurtz, Crush the Rankings
  1:30 pm – 3:00 pm
  Room 2
Using GA4 to Show the Value of Digital Marketing
Data & Analytics
Masterclass Deep Dive
Colleen Harris, Ansira
  1:30 pm – 2:15 pm
  Room 3
Using Data to Drive Email Marketing Relevance… and Revenue
45-minute Breakout
Jessica Best, BetterAve
  1:30 pm – 2:15 pm
  Room 4
Mental Health in the Social World: How to Survive, Thrive, and Enjoy Your OOO Time
45-minute Breakout
Maria DeCabooter, Northern Arizona University

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break – Day 2, 04

  2:30 pm – 3:00 pm
  Room 3
The Big Shift: Best Practices for the New Era of CTV Advertising
Lead Gen
30-minute Breakout
Monica Longoria, LG Ads Solution
  2:30 pm – 3:00 pm
  Room 4
Sell More by Saying Less With the ABT
30-minute Breakout
Park Howell, The Business of Story

3 PM

  3:00 pm – 3:15 pm

15-minute Passing Break – Day 2, 05

  3:15 pm – 4:00 pm
  Room 1
How to Gain Power as Social Media Subject Matter Experts
45-minute Breakout
Stephanie Ramirez, Steph Ramirez Consulting
  3:15 pm – 4:00 pm
  Room 2
How to Remove Your "Content Blinders" on LinkedIn
45-minute Breakout
Rachel Simon, Connect the Dots Digital
  3:15 pm – 4:00 pm
  Room 3
Content-First Omnichannel Planning
Content
45-minute Breakout
Patty Radford Henderson, Annum
  3:15 pm – 4:00 pm
  Room 4
Group Mentoring
Group Mentoring
Professional Network Growth
David Sosna, Phoenix Suns
Jennifer Watson, The Weather Channel
Kate Winick, Peloton

4 PM

  4:00 pm – 4:15 pm

15-minute Passing Break – Day 2, 06

  4:15 pm – 5:15 pm
Lessons in Leadership and the Changing Media Landscape: A Conversation with Warner Bros. Discovery's Sean Boyle
Branding
Closing Session
Trends & Big Ideas
Sean Boyle, HBO Max, Warner Bros. Discovery
Quinn Tempest, Create Your Purpose®

5 PM

  5:15 pm – 6:15 pm

Networking Happy Hour