Content-First Omnichannel Planning

Today's consumers and business buyers shop across multiple channels and devices and are bombarded with information. Only brands that deliver integrated omnichannel experiences can cut through the clutter. According to recent research by Omnisend, “marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.”

Sounds simple, but digital channels are technically complex. They require channel-specific expertise and often purpose-built production tools, which means that marketers end up planning and working in siloes. In a recent report from the CMO Council and Televerde, organizational silos are listed as the biggest internal challenge to meeting revenue targets.

In this session, Patty Radford Henderson will walk you through a customer-centric approach to omnichannel planning that puts content first. She’ll share examples, templates, and actionable tips for gaining more cohesion in your brand’s omnichannel experience.

After this session you'll be able to:

• Garner top-down alignment on an omnichannel approach to strategic planning
• Establish an overarching and prioritized content plan
• Develop cross channel content programming

Who should attend: This session is for marketers who are striving to deliver more integrated omnichannel experiences and break out of organization silos, but aren't quite sure where to start.

Why you should attend: This session will provide you with some quick wins to get things moving in the right direction with a content-first omnichannel strategy that will drive higher purchase rates for your brand.