How to Remove Your “Content Blinders” on LinkedIn

Nothing can match the organic reach of content on LinkedIn. In this session, you will learn the steps to build a strategic content strategy on LinkedIn that positions you as an expert in your industry and a trusted connection. You will identify your content “buckets” and unleash the treasure-trove of content at your fingertips. You will also learn why repurposing content and repetition strengthens your LinkedIn strategy. Finally, you’ll uncover the secrets to getting more eyes on your content and which metrics matter the most.

After this session, you’ll be able to:

• Identify what is holding you back when it comes to posting consistently on LinkedIn
• Define your content "buckets" to build out your content calendar
• Leverage your existing content and repurpose it strategically

Who should attend: This session is for professionals who are looking to launch or better leverage a LinkedIn content strategy, whether for their personal profile or leadership within their organization.

Why should you attend: Attending this session will arm you with a comprehensive content plan – starting with your mindset to the actual tactics of putting it into action on LinkedIn.