Rebranding: Going Beyond Relevant to Irresistible

Get inspired by the rebranding story of The Metropolitan Museum of Art. If this 150-year-old art museum can find new relevance in an increasingly digital world, then you can do the same for your brand. This session will challenge marketers in any sector to aspire beyond “relevant" to “irresistible,” even if your brand has existed for decades.

After this session, you’ll be able to:

• Excavate the intangible, emotional truth of your brand
• Extend your brand relationship to new audiences
• Align your organization to deliver a 360-degree brand experience

Who should attend: In addition to culture aficionados and nonprofit professionals, this session is for any marketer who needs to revitalize a legacy brand or build growth from new audiences

Why should you attend: Attending this session, you will learn why an emotional bond is more valuable than customer satisfaction and how to conduct a brand audit to uncover the emotional connection with your loyal users as the secret to expanding your base.