Preparing your SEO and Performance for 2023 and Beyond

During this module, you will learn recent changes from Google, what new benchmarks and metrics have been introduced, how to determine if your website is compliant and, if not, how to clean the website up to meet, or exceed, all known benchmarks. After this session, you will have a solid foundation and understanding on how to audit and analyze your website to get it to peak performance and ready for 2023 and beyond.

After this session, you’ll be able to:

• Review big changes by Google in last 12-24 months, and significant algorithm updates
• Review key search features, such as featured snippets, and the significant CTR of those spots and why they're valuable/how to pursue
• Identify Common SEO Health issues and easy fixes
• Prepare for the incoming switch to GA4 in July
• Conduct a Website Structure Review
• Address backlinks, link attraction (Taylor will run an interactive exercise), and backlink audits to detect potentially harmful spam
• Understand how to conduct a health audit
• Review best tools for speed test and its importance (Taylor will let everyone test their own site, answer questions about their individual sites, and suggest tools to improve the speed)