Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization

Tired of feeling like a bird brain when it comes to finding fresh social content within your company? Well, it's time to spread your wings and start asking the right questions to the right people.

In this dive, we'll learn how to break down those pesky organizational barriers and enlist the help of your social sparrows (a.k.a. your coworkers) to bring you juicy nuggets of information. With a streamlined cycle of social input, you'll have all the content you need to grow your flock of digital feathered friends.

After this session, you will be able to:

• Identify the traits of informational silos within organizations
• Implement data mining techniques to dismantle silos and access valuable content in order to drive an authentic social strategy
• Initiate a self-sustaining ecosystem for social sparrows (employees) to participate in ongoing content generation that increases engagement both internally and within online communities