Digital Summit Resource Center

Washington Dc 2023

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using-data-and-culture-dc23
  • Beverly JacksonBeverly Jackson

Using Data and Culture to Drive Growth

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ux-exercises-dc23
  • Ken WoodworthKen Woodworth

Practical UX Exercises to Ensure Your Website Meets Your Users’ Needs

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stop-believing-dc23
  • Leigh-GeorgeDr. Leigh George

Stop Believing: Break Free from Marketing Nonsense and Learn What Works

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hone-brand-dc23
  • Sameena Safdar KluckSameena Safdar Kluck

How to Hone and Authentically Share Your Personal Brand on Social: Best Practices for You and Your Team

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ar-campaign-dc23
  • James-HeuserJames Heuser
  • Will GeeWill Gee

How to Launch a Game-Changing AR Campaign

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website-migrations-dc23
  • Clark-TaylorClark Taylor

Website Migrations Are Messy. How to Reduce the Risk and Avoid Common Mistakes

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going-viral-dc23
  • Annie-ScrantonAnnie Scranton

Going Viral: The Truths and Myths Behind Viral Branding

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big-shift-dc23
  • Monica-LongoriaMonica Longoria

The Big Shift: Best Practices for the New Era of CTV Advertising

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data-visualization-dc23
  • Chris-SietsemaChris Sietsema

Data Visualization + Google Analytics 4

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content-effectiveness-dc23
  • Janet-Driscoll-Miller-1Janet Driscoll Miller

Measuring Content Effectiveness: Proving Your Content’s Business Value

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trends-email-dc23
  • Jen-Cohen-CromptonJen Cohen Crompton

Trends and Big Ideas in Email Marketing: What’s In, What’s Out, and What Doesn’t Matter

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market-research-dc23

Modern Market Research: Tactics from the Trenches

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know-ga4-dc23
  • Chris-SietsemaChris Sietsema

Getting to Know Google Analytics 4

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content-creation-dc23
  • Janet-Driscoll-Miller-1Janet Driscoll Miller

Intentional Content Creation: Planning and Executing Content Around Buyer Personas and Business Goals

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unlock-b2b-dc23
  • Ashley LaabsAshley Laabs

Unlock Your B2B Brand’s Reach with LinkedIn’s Discovery Engine

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affiliate-marketing-dc23
  • Samantha GoldinSamantha Goldin

Affiliate Marketing: The Channel You Didn’t Know You Needed

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improve-email-dc23
  • Jeanne JenningsJeanne Jennings

Improve Your Email Marketing: A/B Split Testing Case Studies and Tips

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customer-journey-dc23
  • Lauren-ChavisLauren Chavis

How to Leverage Data to Enhance Your Customer Journey

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creative-vibe-shift-dc23
  • Laura-WilsonLaura Wilson

Sparking Your Creative Vibe Shift: Maximizing Creativity through Better Human Led Inputs and AI inspiration

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omnichannel-dc23
  • Patty-Radford-HendersonPatty Radford Henderson

Content-First Omnichannel Planning