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Digital Summit Resource Center
Washington Dc 2023
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Beverly Jackson
Using Data and Culture to Drive Growth
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Ken Woodworth
Practical UX Exercises to Ensure Your Website Meets Your Users’ Needs
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Dr. Leigh George
Stop Believing: Break Free from Marketing Nonsense and Learn What Works
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Sameena Safdar Kluck
How to Hone and Authentically Share Your Personal Brand on Social: Best Practices for You and Your Team
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James Heuser
Will Gee
How to Launch a Game-Changing AR Campaign
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Clark Taylor
Website Migrations Are Messy. How to Reduce the Risk and Avoid Common Mistakes
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Annie Scranton
Going Viral: The Truths and Myths Behind Viral Branding
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Monica Longoria
The Big Shift: Best Practices for the New Era of CTV Advertising
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Chris Sietsema
Data Visualization + Google Analytics 4
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Janet Driscoll Miller
Measuring Content Effectiveness: Proving Your Content’s Business Value
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Jen Cohen Crompton
Trends and Big Ideas in Email Marketing: What’s In, What’s Out, and What Doesn’t Matter
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Modern Market Research: Tactics from the Trenches
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Chris Sietsema
Getting to Know Google Analytics 4
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Janet Driscoll Miller
Intentional Content Creation: Planning and Executing Content Around Buyer Personas and Business Goals
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Ashley Laabs
Unlock Your B2B Brand’s Reach with LinkedIn’s Discovery Engine
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Samantha Goldin
Affiliate Marketing: The Channel You Didn’t Know You Needed
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Jeanne Jennings
Improve Your Email Marketing: A/B Split Testing Case Studies and Tips
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Lauren Chavis
How to Leverage Data to Enhance Your Customer Journey
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Laura Wilson
Sparking Your Creative Vibe Shift: Maximizing Creativity through Better Human Led Inputs and AI inspiration
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Patty Radford Henderson
Content-First Omnichannel Planning
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