Trends and Big Ideas in Email Marketing: What’s In, What’s Out, and What Doesn’t Matter

Jen Cohen Crompton, FUEL Your Best

While the industry once declared that “email is dead,” it is predicted that there will be 347.3 billion emails exchanged in 2023, which is a 4.3% increase from 2022 (which reached 333.2 billion emails sent and received per day). Clearly, email is alive and thriving, but admittedly, email marketing is constantly evolving. What works today isn’t what worked five years ago or just a few months ago. This session will focus on sharing the top trends and email marketing ideas that produce real, positive results for B2B and B2C brands.