Stop Believing: Break Free from Marketing Nonsense and Learn What Works

Leigh George, PhD, Freedom

You’re constantly being asked to outperform. To do more with less. And what are you given to work with? Old, tired, biased tools and templates like personas, the marketing funnel, journey maps, and bland brand messaging that sabotage your marketing and sink your effectiveness. Make it make sense.

Stop wasting your time on marketing nonsense that doesn’t serve you. In this no-holds-barred session, we’ll uncover the lies and dispel the myths dragging you and your brand down, and learn approaches that can actually help you connect with your audience and get them interested in your brand and what you have to say and sell. You’ll learn from the brands who are nailing it and see campaigns that are a cautionary tale of blowing it big time.