Going Viral: The Truths and Myths Behind Viral Branding
Annie Scranton, Pace PR
Going viral to many means it’s either accidental or you pay for it, typically in the form of an influencer using your product. It’s time to dispel that myth. A PR pro with over a decade of experience, Annie Scranton knows that going virtual is the byproduct of constant small and medium media attention. Using real-world examples from her experience working with top brands, Annie will share behind-the-scenes insights and tactics that produced viral moments for John Olivier’s Last Week Tonight, Fox, CNN, and more.