Affiliate Marketing: The Channel You Didn’t Know You Needed
Samantha Goldin, Squarespace
In this session, you will learn how to manage an Affliliate Marketing program. We’ll walk through an overview and refresher of this important channel; the latest trends; types of publishers and how to oversee them; and recommendations for a successful initiative. The presentation will not be limited to concepts and theories, but also real life examples and stats to exhibit the value of this marketing channel.