Improve Your Email Marketing: A/B Split Testing Case Studies and Tips
Jeanne Jennings, Email Optimization Shop
We all think we have good marketing instincts – but how often are we actually right? Play along and test yourself as Jeanne shares A/B split tests from work she’s done for clients, and challenges the audience to guess ‘which test won?’ before she reveals the results.
Yes, it will be fun – and it will be fast – so we can get as many tests in as possible. You will walk away with practical tips and ideas you can test with your own email marketing program to boost results.