Digital Summit Resource Center

Kansas City 2023

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nurturing-authenticity-kc23

Nurturing Authenticity: How to Connect, Engage & Inspire in an Uncertain World

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your-website-copy-sucks-kc23

Your Website Copy Sucks: How to Use AI to Write Content that Converts

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email-marketing-kc23
  • Burton-KelsoBurton Kelso

How to Be a Go-Giver with Your Email Marketing

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travel-marketing-kc23
  • Daniel-WienerDaniel Wiener

Lessons from the Travel Marketing Funnel: Making an Impact in Competitive Industries

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seo-anticipating-sge-kc23
  • Christina-ClarkChristina Clark

Navigating the Next Phase of SEO: Anticipating SGE and the Rise of Conversational AI in Search

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social-sparrows-kc23
  • Valerie-MorrowValerie Morrow

Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization

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data-insights-kc23
  • Janet-Driscoll-Miller-1Janet Driscoll Miller

Harnessing Next-Level Data Insights from GA4

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realness-factor-kc23
  • Madeline SimondsMadeline Simonds

Storytelling and The Realness Factor: How to Leverage What People Are Saying About You and Deliver Authentic Storytelling

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seo-evangelism-kc23
  • Christina-ClarkChristina Clark

SEO Evangelism: How to Build Consensus Around Your SEO Strategy

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long-term-loyalty-kc23
  • Valerie-MorrowValerie Morrow

From Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target Audience

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marketing-data-in-ga4-kc23
  • Janet-Driscoll-Miller-1Janet Driscoll Miller

Getting to Your Marketing Data in GA4

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video-content-library-kc23
  • Tim-JablonskiTim Jablonski

Projecting Your Video Content Library Performance Through Monthly Cohorts

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improve-your-marketing-performance-kc23
  • Justin-WatkinsJustin Watkins

Improve Your Marketing Performance with Likeability

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funny-you-should-post-that-kc23
  • Michael-AlbaneseMichael Albanese

Funny You Should Post That: Unleash Your Inner Comedian Online

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customers-journey-kc23
  • Jon-ChangJon Chang

Stop Overlooking Your Customer’s Journey and Prioritize It!

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more-than-metrics-kc23
  • Joe-CoxJoe Cox

You’re More Than Metrics: Harnessing Digital Marketers’ Untapped Creative Potential

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content-marketing-strategy-kc23
  • lauren-polinskyLauren Polinsky

Content Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting Efforts

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marketing-leader-kc23
  • Michael-BarberMichael Barber

Congrats, You’re a Marketing Leader! Now What?

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using-social-analytics-kc23
  • Sarita-NauthSarita Nauth

Using Social Analytics to Expand Digital Marketing Strategies Across Niche Cultural Identities

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capitalizing-on-championships-kc23
  • Jordan-GieslerJordan Giesler

Capitalizing on Championships: How to Be Ready When Your Brand Wins Big