Congrats, You’re a Marketing Leader! Now What?

Michael Barber, Charter School Capital

Leading marketing teams is hard – plain and simple. Setting aside the ongoing and consistent second-guessing of every marketing decision, today’s marketing leaders face enormous challenges. Whether it’s rewiring their teams to meet the needs and complexity of today’s consumers, balancing agency and internal team talent and dynamics, building and developing data and security practices that look forward rather than back, and serving as unifiers across the organization, the work isn’t for the faint of heart.

So, how do we do this work, and how do we do it well? How do we lead our marketing (and broader) teams in a way that empowers them to move the work forward while simultaneously helping them progress their impact and careers too? And how do we do all that, given today’s challenging contexts, and thrive as leaders ourselves?