Your Website Copy Sucks: How to Use AI to Write Content that Converts
Hannah Gerstner, CreativeOne
The average conversion rate on a brand’s website is only 1.7% (Source: 2023, Rule Analytics, Average Conversion Rate by Industry and Marketing Source).
We can do better.
In this session, we’ll discuss what makes website copy actually convert. You’ll be introduced to copywriting hooks, frameworks, and consumer psychology trends proven to increase performance. We’ll discuss some of the biggest reasons why your landing pages aren’t generating leads (and how to course correct). Then, we’ll introduce how AI, like ChatGPT and Bard, can be used to create more content, in less time, with a higher return. Lastly, we’ll touch on how to ensure that, despite using AI, we still sound like humans.