Lessons from the Travel Marketing Funnel: Making an Impact in Competitive Industries

Daniel Wiener, KAYAK/Open Table

If there’s one thing travel marketing proves, it’s that marketing funnels aren’t linear. Marketers must be active throughout different phases to not only create awareness, but to drive conversions from the bottom up. In this session, Kayak’s Daniel Wiener will share insights and lessons from the travel marketing industry that will help you stand out among the competition. Daniel will also use Kayak’s own brand evolution, including its success with brand partnerships, to demonstrate how you can make more of an impact with your customers.