Using Social Analytics to Expand Digital Marketing Strategies Across Niche Cultural Identities
Sarita Nauth, VH1
In this session, you will learn how to produce fresh perspectives on trending social and digital strategies and conceptualize content targeted to a niche audience within your brand. These strategies range from leveraging content creators currently using your brand IP, increasing on-the-ground social activations, and re-visiting new features within social apps like Snapchat Presents, Instagram Threads, and Tik Tok Live.
Positioning a new lens on your current social strategies and leaning into underrepresented analytics can help increase your audience’s reach, engagement, and strengthen brand equity within new and untapped social fandoms.