Agenda

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Day 1
Thursday, June 15

9 AM

9:00 am – 9:15 am

Emcee Opening Kickoff

Opening Session

Michael Albanese, Comedian, Writer & Producer

9:15 am – 10:15 am

Building Loyal Communities: Fireside Chat with Marianna Hewitt, Co-Founder of Summer Fridays

Feature Speaker

Marianna Hewitt, Summer Fridays

Sharon Harris, Ascential

10 AM

10:15 am – 10:45 am

30-minute Networking Break

10:45 am – 11:30 am

Room 1

Build a 7-Figure Lead Generation Machine That Gets Results (Quick Wins + Long Term Strategy)

Lead Gen

45-minute Breakout

Todd Laire, LAIRE Digital Marketing

10:45 am – 11:30 am

Room 2

Navigating Artificial Intelligence: Friend or Frenemy to Marketers?

Emerging Tech

45-minute Breakout

Sharon Harris, Ascential

10:45 am – 11:30 am

Room 3

How to Use Metrics to Evaluate Digital Marketing Performance and Increase ROI

Data & Analytics

45-minute Breakout

Mary Cate Spires, Harley James Consulting

11 AM

11:30 am – 12:30 pm

Lunch Break – Day 1

12 PM

12:30 pm – 2:00 pm

Room 1

Content, Conversion, and Credibility for Your 2023 SEO Strategy

SEO

Masterclass

Matthew Capala, Alphametic

12:30 pm – 2:00 pm

Room 2

Crafting Customer-Centric Content That Drives Authority and Traffic

Content

Masterclass

Dale Bertrand, Fire&Spark

12:30 pm – 1:15 pm

Room 3

Marketing Attribution is Dead: AI-Powered Analytics is Here and This is How to Leverage It

Data & Analytics

45-minute Breakout

Matt Hertig, ChannelMix

12:30 pm – 1:15 pm

Room 4

Networking Meet Up: Group Discussions with Marketers in the Same Industry (B2B, Healthcare, Finance, etc.)

RSVP Required

Professional Network Growth

Digital Summit,

1 PM

1:15 pm – 1:30 pm

15-minute Passing Break – Day 1, 01

1:30 pm – 2:00 pm

Room 3

MADE YOU LOOK! A Brand Marketer's Guide to Staying Relevant and Adapting to Future Consumer Behaviors

Branding

30-minute Breakout

Trends & Big Ideas

Tatiana Holifield, Pandora

2 PM

2:00 pm – 2:15 pm

15-minute Passing Break – Day 1, 02

2:15 pm – 3:45 pm

Room 1

Tech Tools, Backlinks, and Measurement for Your 2023 Strategy

SEO

Masterclass

Matthew Capala, Alphametic

2:15 pm – 3:45 pm

Room 2

AI Tools that will Increase Content Productivity, Traffic and Conversions

Content

Masterclass

Dale Bertrand, Fire&Spark

2:15 pm – 3:00 pm

Room 3

From Feed to FYP: Crafting Culturally Relevant Stories that Work and Win

45-minute Breakout

Laura Wilson, Weber Shandwick & Georgetown University

3 PM

3:00 pm – 3:15 pm

Room 3

15-minute Passing Break – Day 1, 03

3:15 pm – 3:45 pm

Room 3

Swipe Right on Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move the Needle

Data & Analytics

30-minute Breakout

Trends & Big Ideas

Michael Kaye, OkCupid

3:45 pm – 4:00 pm

15-minute Passing Break – Day 1, 04

4 PM

4:00 pm – 4:45 pm

Room 1

Podcasting for Business: How Podcasting Can Scale Marketing Content and Drive Brand Awareness

Content

45-minute Breakout

A. Lee Judge, Content Monsta

4:00 pm – 4:45 pm

Room 2

Making Keyword Research the Key to a Cohesive SEO Strategy

SEO

45-minute Breakout

Jerri Helms, HarperCollins Publishing

4:00 pm – 4:45 pm

Room 3

All NEW Data-Based Email Marketing Tips to Drive Stronger ROI Right NOW

45-minute Breakout

Jay Schwedelson, SubjectLine.com

4:00 pm – 5:00 pm

Room 4

Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends – Day 1

Topic-Driven Discussion

RSVP Required

Professional Network Growth

Dr. Leigh George, Freedom

Matt Hertig, ChannelMix

4:45 pm – 5:45 pm

Networking Happy Hour

Day 2
Friday, June 16