How to Use Metrics to Evaluate Digital Marketing Performance and Increase ROI

When it comes to making marketing decisions, it can feel like trying to find your way around a dark room. So, what is the light switch? Your data and metrics. In this session, Mary Cate Spires will show you how to benchmark your digital marketing data, review different types of goals you can set and track when it comes to digital marketing, and what KPIs to measure for each goal. She will also walk you through evaluating whether or not your marketing is performing and what steps to take when performance isn’t adding up or trending correctly.

You will walk away from this session knowing what questions to ask your in-house marketing team, marketing agency, or even yourself to determine if your digital marketing is really bringing in results, and how to pivot your strategy if needed to increase ROI.

After this session, you'll be able to:

• Identify the key metrics you should be tracking for each type of your digital marketing goals
• Accurately evaluate and determine if you are on track to hit your goals based on data
• Increase ROI by pivoting your marketing strategy based on data