How to Navigate the Ethics of AI: Responsible Use of Emerging Technology

With adoption of AI rapidly accelerating, marketers are being challenged to implement it into their strategies and processes. But is there risk in moving too quickly? What happens when a brand wants to use AI, but the accuracy, ethics, bias, and environmental impact are at odds with corporate values? This session will detail what every marketer needs to consider to ensure responsible use of AI.

After this session, you'll be able to:

• Use the language and rationale needed to discuss the ethics of AI with your team and leadership
• Understand how to identify bias and inaccuracy in AI-generated copy and imagery
• Be challenged to think about how emerging technology fits in with your company’s values

Who should attend: This session is relevant for all marketers who are being asked to provide a perspective on how AI should be used within an organization or for clients.

Why you should attend: Marketing leaders have a wide scope of influence and a great responsibility to set the standard for ethical use of new technology.