Swipe Right on Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move the Needle

In this session, Match Group's Michael Kaye, Director of Brand Marketing & Communications at OkCupid, will discuss how to leverage data and analytics to create powerful stories through communication and marketing that impact the business and move the needle. From artificial intelligence to climate change to reality television, Michael will share how OkCupid continuously breaks through in a crowded market while providing rich insights you can apply to your own brand.

Actionable tactics you can apply after this session:

• Become more comfortable with data - how and why we all need to think like data scientists
• Find the compelling, emotional story behind your numbers - don't rely only on numbers to impact your business
• Ensure your insights and narrative are ownable