Google Optimize: Advanced A/B Testing Made Simple

Google launched a product called Optimize that provides a simple, intuitive platform to A/B test elements of your website. It packs a ton of great features and customization options, and best of all, it’s free. This session will guide you through the platform, demonstrate how to setup and run A/B tests, and show what the resulting data looks like. You will walk away ready to start A/B testing your website immediately! After this session, you’ll be able to:

• Use the intuitive platform to immediately start A/B testing on your website (for free!)
• Generate data that will convince your boss or client (or yourself) to make impactful website changes
• Apply website updates that will improve UX and generate more traffic and conversions for your business or client