Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
Digital Summit Masterclasses
Half-day, interactive workshops devoted to in-depth learning
“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
February 20, 2018 | 09:00AM - 04:30PM
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
We have these amazing courses available for Digital Summit Phoenix 2018:
Day 1■ Tuesday, February 20
9:00 am-4:30 pm
Maximize Your Social Media Presence and Effectiveness with the Latest Techniques
- Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome and focus on driving meaningful impact for your organization
- Latest Trends: Refresh on the latest trends and updates for Facebook, Twitter, Instagram, Snapchat, YouTube and more to keep your tactical approach up to date
- Building Community: Offer value to your audience in a way that feels authentic, personable and still on-brand
- Visual Content Creation: Learn techniques for creating compelling visual content regardless of your industry (yes, even B2B companies!)
- Leveraging UGC and Brand Ambassadors: We’ll cover case studies for effective use of user generated content and brand ambassadors to drive engagement and save social media managers time
- Employee Engagement: Collaborate better with internal stakeholders and empower employees as brand advocates to improve your brand’s reach and interaction online
- Broadcasting Your Brand: Get more out of your video content on YouTube and Facebook to convert followers into sales (including live video!)
- Micro-storytelling and Influencers: Use Instagram Stories and Snapchat to reach younger consumers and evaluate if leveraging influencers can help your brand achieve its goals
- Measuring Impact: Learn how to measure what matters across social channels
- Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
- What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
What’s Included?
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
FAQs about our Masterclasses
How are these Masterclasses different from the rest of the event?
Which pass includes access to the Masterclass?
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
How advanced is the Masterclass content?
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Will there be Q&A with the instructor?
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Will we receive the recordings of these sessions after the event wraps up?
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Do I need to pre-register for the Masterclass session I want to attend?
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.
Join Us At Digital Summit Phoenix 2018